Innokas is a growing Finnish CDMO trusted by companies across the Nordics and Europe to develop smart solutions for mission‑critical industries, including healthcare, industrial high‑tech, defense, and dual‑use applications. As part of the value‑driven, family‑owned Paree Group, we deliver technology design projects and products while supporting the entire lifecycle from concept to completion, covering design, development, manufacturing, quality assurance, and digital solutions. Together with our customers, we transform their ideas into high‑quality end products. We have offices in Finland (Kempele and Espoo) and in Estonia (Tallinn). Learn more at www.innokas.eu.
Role in a nutshell
We are looking for a Senior Digital Marketing Specialist who will strengthen Innokas’ visibility in international B2B markets. In this role, you will influence the entire marketing process from planning to execution and work within technology‑driven industries where marketing directly supports the company’s strategic goals. You will be part of a hands‑on environment where results, collaboration and continuous development matter. The position is full‑time and permanent, located in Kempele and we work in a hybrid model. We hope you will be able to join us in August, but the start date is flexible.
Key responsibilities
You will be responsible for planning, executing and continuously optimizing digital marketing campaigns, particularly in Google and LinkedIn environments. You will build campaigns from the ground up, set clear objectives and monitor performance through analytics to ensure measurable and meaningful impact.
Moreover, you will manage and develop Innokas’ comprehensive Martech ecosystem, which includes tools such as HubSpot, Salesforce, Webflow, Google tools and LinkedIn Campaign Manager. Understanding how these platforms work together and how they support data‑driven marketing processes is essential in this role.
You will collaborate closely with the marketing and sales team as well as technical and commercial experts across the organization. Your work combines operational execution with the ability to improve marketing practices, and you will have room to bring in your own ideas and ways of working to strengthen Innokas’ marketing effectiveness.
The Team
You will join a three‑person marketing team, where collaboration is tight, open and genuinely supportive. The team values active sparring, shared problem‑solving and an atmosphere where people enjoy working together. Innokas’ culture emphasizes helping each other succeed and leveraging everyone’s strengths as part of the whole.
What we expect from you
- 5-8 years of experience in digital marketing, especially in building campaigns for Google and LinkedIn
- Maintaining audience logic for different Innokas verticals
- A strong understanding of SEO and GEO
- Ability to combine hands‑on execution with an analytical, results‑oriented mindset
- Practical experience with marketing analytics tools, use of AI in analytics and the ability to interpret data into actionable insights
- Strong command of CRM systems such as Hubspot and Salesforce
- A strong understanding of how marketing contributes to and supports the company’s overall business strategy, combined with an interest in technology.
- Good command of Finnish and excellent command of English
- Considered a plus: experience in Medtech or defense industries, and skills in other Nordic languages or Dutch
What we offer
- A role where you can truly influence B2B marketing within impactful technology sectors
- A modern and diverse Martech environment where your expertise is valued
- Comprehensive occupational healthcare
- Extensive insurance coverage, including additional leisure time insurance
- Lunch benefit
- Sports, wellbeing and culture benefits
- Flexible working hours
- A supportive, collaborative team and access to Innokas’ wide expert community
- Salary range approximately 3500–3900 €, depending on experience
- A flexible working model and an organization where your skills can grow
Interested?
Please submit your application through our recruitment system by 29 May. We’d really love to hear from you, so please don’t wait too long to send in your application.
For more information about the position, please contact:
Eeva Lindroth, Head of Marketing and Communications:
eeva.lindroth@innokas.eu, +358 41 731 0753.
You can reach me with any additional questions on 27 May and 29 May between 10 and 11.
At Innokas, we are committed to building a work community where everyone feels welcome and valued. We believe that diverse backgrounds, perspectives and experiences strengthen our thinking, foster innovation and support better decision-making. We welcome applicants from all backgrounds.
